To begin, we research the competition, external factors, and emerging trends to identify aesthetics that could guide the direction of the new brand. This helps us understand the landscape and ensure that the brand we create is unique and relevant.
To narrow down our options, we explore a variety of visual directions and create mood boards for each. This helps us understand which aesthetic direction you feel most connected to and comfortable with.
/03 Art Direction
After narrowing down the options, it’s time for us to suggest specific design elements such as colours, fonts, patterns, illustrations, and photography styles. This allows us to further refine the direction of the brand as a whole.
/04 Visual Guidelines
To complete the process, we finalize all visual elements and compile them into clear and user-friendly guidelines with usage instructions and best practices. These guidelines can then be shared with your team to ensure consistent application of the brand across all materials.
Our web development process.
What is the purpose and the goals of your website? Are we building a project landing page or an elaborate online resources centre for your entire business?
/02 SEO & Integrations
Working off your brand guidelines, we’ll help you figure out exactly what your site should look like. This includes finding out what inspires you and avoiding any design elements that don’t fit with your brand. Together, we’ll create a website that truly reflects your company
/03 Look & Feel
Working off your brand guidelines, we’ll help you figure out exactly what your site should look like. This includes finding out what inspires you and avoiding any design elements that don’t fit with your brand. Together, we’ll create a website that truly reflects your company.
/04 Conversion Rate Optimism
Looks are important, but it’s even more important that your website actually converts visitors into customers. That’s why we include a bunch of tried-and-true marketing tools to help build trust in your brand. When people land on your site, we want them to not only admire it, but also want to buy from you.